4 Simple Ways to Build Your Brands Community on Social Media

social-media-strategySocial media channels like Facebook and Twitter have been a part of mainstream Internet use for the better part of a decade, but the ways in which brands use them have changed dramatically. Instead of using social networks solely as marketing platforms to trumpet their products, today’s companies also use them to build and enhance the customer experience.

“Brands and entertainers realize the benefits of connecting and communicating directly with their fans, without an intermediary,” said Sylvia Vaquer, co-founder and creative director of SocioFabrica, a global digital strategy and design firm. “Where once artists and brands had to rely on massive marketing budgets to build their fan base and audience, now they employ social media tools and platforms like Instagram and Periscope to help grow a flourishing community of fans.”

In a recent Business News Daily article, John Swanciger of small business community Manta said that building a community should be a brand’s top priority for its social media use. Here’s how you can create an engaged network of fans and followers around your business.

Your social media followers are not just

Speak Up 5 Things Your Boss Wants to Hear You Say

BullhornAndreyPopov Though you may think otherwise, your boss wants to hear your ideas.

Although only three-quarters of employees think their employers value their opinions, their bosses tell a different story, according to new research from Randstad US.

Nearly all of the bosses surveyed said they value the thoughts and ideas of their staff, with 73 percent believing their company would be more successful if it listened even more to employee feedback.

Jim Link, chief human resources officer for Randstad North America, said a healthy boss-employee relationship is essential to not only career happiness, but also the company’s bottom line.

“Our study found that employers truly believe their company would be more successful if they listened to employees’ ideas and feedback more often,” Link said in a statement. “After all, communication is key to discovering what drives employees, enhances morale and improves employee retention.”

Randstad has uncovered five things bosses wish their employees would be more open to saying to them:

  • “I want to demonstrate that I’m capable of doing more.” In order to better understand their employees’ goals, managers want their staff members to feel comfortable discussing their career

5 Unique Businesses That Make Gift Giving Easier

gift-boxIt’s not always easy to find the right mix of personal, unique and affordable when gift shopping. For when you’re searching for holiday gifts for your clients and co-workers, shopping for the perfect birthday present for your boss, or just looking for business inspiration, here are five companies with unique business models that can help. From mobile gift cards to personalized sweet treats, these businesses put a whole new spin on gift giving.

With Sugarwish, you can send anyone a personalized assortment of candies without even asking their favorites. All you have to do is select the gift box you want to send: the petite box, which contains four 1/4-pound (0.11 kilograms) bags of candy; the classic box, which contains eight 1/4-pound bags of candy; or the ultimate box, which contains 16 1/4-pound bags. From there, you can select and personalize an e-card and send the gift to your recipient. Your recipient will receive an email with your e-card and a coded link to the Sugarwish website, where the individual can select the candies he or she would like. Once your

Why Lane End Conferences are the Best Venues to Host Your Next Training Day

cWith most conference centers making lots of promises about what they can offer you when you host your conference events, it has even become more of a headache to choose amongst them which one will give you some very good value for your hard earned money. This is where Lane End Conference Centre tends to be ahead of the rest. Since its emergence in the field of helping clients like you to organize conference events, it has been able to live up to its promises by over delivering on all its claims.

If you have been searching for a reliable conference center to host your events, then here is why Lane End Conferences should come to your mind first before any other out there.

Our mission

Our mission is the same as yours. In other words, we aren’t here to allow you access to our training center and then leave you in the middle of everything.  We make sure that we are there for all our clients until they successfully organize their events.

Sorting out My Uncle’s Affairs

Uncle Solly is still alive, but he is not going to be able to get back behind his desk. He had the misfortune of getting into a rather serious accident on the Motor Way and now he is in rather serious condition physically. He was a couple of years short of retirement and he owns a reasonably successful business. Obviously it can not remain successful without him because it is very nearly a one man operation. I have to sell it off as best as I can and so I have been working with some accountants in Bristol to sort of carve it all up and sell it off piece by piece. Continue reading “Sorting out My Uncle’s Affairs”

Year End Fundraising Appeal How To Do It Right

Year-end is a busy time for nonprofit organizations. With donations likely to surge at this time of the year, it is crucial for nonprofits to make the most of the opportunity. Every nonprofit should develop an engaging, effective fundraising appeal to connect with donors and, subsequently, generate an extensive pool of revenue.

If you are looking to design a profitable fundraising appeal this year, here are some tips you need to follow:

Be Straightforward

Keep the appeal letter simple and direct. Stick to one goal, i.e., to secure donations. Use the word “money” to have an impact. Focus more on the donor rather than your organization. Let them know how they can help your charitable cause and make the world a better place.

Thank Donors

Show your gratitude to donors. Thank them for their donation. Make them feel valued and appreciated for their support. This will keep them coming back.

Keep It Conversational

Keep the writing conversational, informal and pleasant. Do not use technical jargon. Stick to simple language that is easy to read and comprehend. Speak to the donor as a person. Use the word “you” as much as possible. Add “I” or “we,” but remember that the fundraising letter is about your donor and the

Business Valuation Calculator to Value Business in 60 Minutes

Getting the valuation of one’s business is an activity every small or medium enterprise must take up. The valuation results not only become an asset for the operations, but also help in inviting profitable stakeholders. A company valuation almost becomes necessary if the owner decides to sell the same, completely or partially. Most proprietors prefer hiring corporate valuation professionals from reputed agencies. Although it is a good idea, but sometimes, an owner might not be ready to bear the cost associated with a manual corporate valuation process. The solution to this problem lies in the innovations in digital technology. There are online solutions available today for valuation of the same. These online calculators can value your company within a maximum of 60 minutes if the business owner sincerely takes up the following steps.

1. Choose the perfect business valuation calculator

The first step is to select the best business valuation calculator. You need to evaluate the business calculators available in the market and choose the one which is referred by most of your peers. The genuineness of the business calculator should also be checked through proper secondary research.

2. Use historically adjusted financial statements

After the online business valuation calculator has been chosen, it

Polls are an Integral Part of Business Decision Making

Polls are a great tool to access current and future position of various aspects of business and take corrective steps. Polls can help find right expectation from your business stakeholders and help make the right strategy for your business

In this world of competition and desire to be on the winning side, every business house is doing everything to come up as the winner. Surveys/Polls are a medium to get some of the questions answered by the respondent himself. Since the respondent is usually the end user and all the activities are performed in order to make him happy, it’s always better to know it from the horse’s mouth. The polls are an important tool to uncover some of the specific and important question which will help the business in the long run. The questions put forward can be of varied nature, covering any given topic and covering all the various formats the business is aspiring to explore. Poll is the tool which can be put forth to get the first hand data and since the respondent himself is involved, its authenticity is unquestionable. The business house should keep in mind that the questions are structured in such a way